Illustration
Poster
Branding
Layout
Typography
Packaging
Corporate Communications
Special Projects

 

Projects

Here are some work I've completed while in school and for some clients.

Illustration

Coral Reef Poster
This is an illustrator-based project for school. The whole idea is to utilize my skills to create an event poster that is attractive and informative
Vector Watch
This is an illustrator-based project for school, in attempt to recreate a realistic watch through the different technique in the graphic program.
Criminal Desserts
This is a cookbook being put together by Vancouver Police to fundraise for Canadian Cancer Society. Please purchase a copy for a cause today!
Zoo
This is a birthday gift for my little nephew. Everybody loves beautiful colours and cute animals that make them happy!
Rooster
I would like share my drawing process of one of my projects with you, starting from sketches to the actual logo. However, the end product didn't meet the requirements of my client's brand.
Egg Characters
I am planning to create a dress-up game featuring my egg character, so I guess the first step of all is to create all the outfits. More to come!
Cindy + Kelly 2010
This wedding invitation is designed and folded in a way that when it opens up, you see a beautiful farmland in between the two characters. The farmland is a metaphor of the couple's love, that good harvest comes from care and commitment. Actual printed version COMING SOON!

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Poster

Jay Thomas Trio
This is an photoshop-based project for school. The mocked-up poster is attempting to capture the different types of complex emotions in jazz.
Doll in Back Alley
This is an photoshop-based project for school. The challenge behind creating this school project includes working with my own images and to create the emotion of horror.
Arvilla @ Backstage Lounge
This gig poster was created for my former band Arvilla and Bad Johnny Law. It's in black and white for the purpose of mass-production and balancing the colour contrast of the different photographs being used.
Arvilla @ Cafe Montmartre
This gig poster was created for my former band Arvilla and Aching Heart Foundation. The proportion is half of a letter size paper, and was printed on cardstock.
Domestic Violence
This school project is based on design process, which includes making decisions and executions, choosing the right design style, and knowing who your target audiences are.
YWCA Benefit Concert
This school project is to create an event poster for a non-profit organization while keeping the brand essence in mind. I've incorporated a psychodelic style in attempt to reinforce the purpose and value of the event.
Live Hip Hop Jam
This is a poster for a hip-hop show. The hand-written title reinforces the meaning of hip-hop culture, which is a lifestyle created by people for all.
JesseG @ Blacspot
Different MCs have different approaches in their music. JesseG's style is humourous and fun. Therefore, I've decided to use a playful image of himself to sum up what to expect in his shows.
Bad Johnny Law @ Princeton
Since you can put anything on a rock poster nowadays, I want to insert some humour in this poster by substituting the turkey originally in a WildTurkey bottle with a Canadian Moose.
Live Hip Hop Jam
Different fonts expresses a diversity of artists being showcased and how all these talents come together to put on a good show.
JesseG @ Blacspot Jan 17
Combining silhouettes and positive / negative spaces is a good trick if you want to keep your design simple.
JesseG @ Blacspot Jan 24
Since there will be art sales, I'm exploiting a fine art style and blend it in with JesseG's playful personality.
Bad Johnny Law @ Princeton - May 13 2010
This is a poster done up for Bad Johnny Law. Since any images and theme work for gig poster nowadays, I've decided to throw in something that has nothing to do with guitars, girls, alcohol, flames, skulls etc. You name it!
Metaspectre @ Princeton - May 27 2010
Metaspectre is a rock band those music is heavily influenced by the use of marijuana. Using mushrooms and bongs to support the theme might be old, but the addition of Disney princess helps to spice up the poster.

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Branding

Vancouver School Board
Throughout the design process, I had problem struggling with expressing the brand essense of Vancouver School Board. Knowing that there are 4 different target audiences makes this project challenging.
Briscia - bow tie & neckwear
The challenge behind this project is to express the brand as elegant, high class, and good quality. Choosing the right font is definitely crucial in order to bring the graphics and concepts together and turn them into the solution.
Pulse Design
Pulse Design is an interior design company who strongly believes in creating modern and relaxing homes for local professionals.
Vintage Rooster
Vintage Rooster is a high-end clothing company specialized in casual apparels targeting the young professionals. A running rooster in multi-colours is a summary of the brand: energetic, fresh, and appealing.
Saturday Wine Tour
The challenge behind this project is to create a classically appealing logo that will speak to the local professionals at 30-40s who enjoy wine culture and fun advantures. The logo mark is an embellishment of swirly vines, which tastefuly portrays the company as confident, professional, and modern.
Spectrum Window Coverings
This 30 year old business is being passed down to a team of young professionals, who strongly feel that branding is a way to reflect the company as professionally established. In this industry, the brand of a company is not as practical as their daily operations. However, other branded businesses might not take a brandless company seriously, which leads to less business opportunities.

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Layout

Layout Exercise
This school exercise allows myself to explore and experiment ways of creating layout through typography, colour, and composition. 108 layouts were created in one week!
Punk Rock Documentary
This school project is intending to create a documentary publication based on the underground music scene in Victoria. Most of the photographs were taken with a manual SLR.
Self-Promo Piece
The purpose of this booklet is to promo myself as a designer. I have strong atrtibutes in art and music and this work is mainly targeting music editorial companies.
PostNet brochure
These are 6 individual rack-cards for PostNet that all together provides information on the services the company has to offers.
PostNet postcard
This is a postcard done up for PostNet for a spring business trade show. The idea behind this work is to combine positive feelings with many bright colours to create a sense of success.

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Typography

Typographic Contrast
This project is dedicated to Carl Dair, who published a book called "Design with Type". His seven principles in typographic contract are being applied in this page spread.
+ and - Spaces
This is an exploration of type through positive and negative spaces. My first name was being used in this project.

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Packaging

Fender Bass Strings
The packaging of bass strings is often not very creative. The use of "celebrity effect" allows myself to have more freedom and thought with the design
Monkee's Candies
The cube design and the graphic on the individual panels strategically work very well with each other in attempting to present an attractive packaging.
Indulgence: Fishnet Stockings for Men
Inspired by Michelangelo's sculptures in the Renaissance period, I have exploited the perfection of the sculpture and the sexiness of the stockings to express the need to be true to oneself.

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Corporation Communiation

Burger King - Annual Report
2009 is still a year under the impact of the recession. Therefore, everyone tries to conserve in order to survive. Trying to tie in the green message with Burger King might seem impossible, but it's a change that might open up a new path for the company.
Burger King - Recruitment
This is a mock-up recruitment advertisement for Burger King. The use of animation enhances the company's brand essence, which is quirky and youthful.

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Special Projects

Carey Ott - Human Heart
This is a e.card or EPK for a Nashville-based singer/songerwriter named Carey Ott to promote his upcoming album called "Human Heart". Not for public viewing yet, only for internal use.
Carey Ott - Tour Poster
This is a poster designed for electronic distributions, mainly to promote a series of concerts by Carey Ott in summer 2009.
Falconetti Business Card
These are two business card design for Falconetti East Side Grill on Commercial Drive Vancouver. I'm intending to capture the 3 main components that complete the place: live music, food, and drinks.

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